Marketing

Esports company and FaZe Clan owner GameSquare Holdings has secured a $10m (~£7.8m) convertible note deal with investment entity GigaMoon Media. The transaction intends to support Gamesquare’s strategy to secure non-dilutive capital. Part of the proceeds from the deal intend…

Marketing

Financial services company Mastercard has tapped into the African esports sector by hosting its inaugural Esports Summit in Casablanca, Morocco. Through the Esports Summit, Mastercard aimed to create platforms for collaboration and cross-sector partnerships within Africa’s gaming landscape. According to…

Marketing

Multinational esports organisation Team Liquid has launched a new fan engagement platform called MyBlue on the Sui blockchain. The new platform is an expansion of Liquid+, Team Liquid’s original fan engagement platform launched in 2020. Fans will be able to…

Marketing

Cucamelons (Melothria scabra) are a unique and fascinating fruit also known as Mexican sour gherkins or mouse melons. Despite their name, they’re not a cross between cucumbers and watermelon plants, but rather a distinct plant within the cucumber family. They…

Marketing

Branding is a powerful business tool that can help to refresh the image of a company. A successful rebrand, which respects the brand’s legacy and core image, can be key to reaching new audiences and advertisers. Changing a logo that…

Marketing

UK esports organisation Bulldog Esports has announced a return to the industry after an extended hiatus from competition. With the company’s return, it has acquired a spot in the Northern League of Legends Championship (NLC) from Irish esports organisation Nativz….

Marketing

Esports holding company NIP Group has announced its unaudited financial results for the first half of 2024. The company generated net revenues of $39.3m (~£31.02m), slightly higher than the same period in 2023, $38.6m (~£30.47m). Gross profit for the first…

Marketing

MOONTON Games, the developer of mobile MOBA title Mobile Legends: Bang Bang, has teased that it is working on creating a new esports title. The announcement was revealed during this year’s Mobies, an awards ceremony that focuses on the mobile…

Marketing

Rainbow Six Siege developer Ubisoft has released significant details surrounding its revamped R6 Share esports revenue programme for the 2025 season. The new programme looks to offer esports organisations more opportunities to earn additional revenue through the creation and sale…

Marketing

League of Legends game developer Riot Games has announced a number of changes to its EMEA Regional Leagues (ERLs) for 2025. The changes are focused on relaxing some of the more rigid ERL rules, such as co-streaming, in-person events and…